Mr. Penguin: Innovative Tea Packaging Inspired by Warmth and Symbolism

Breaking Tradition to Cater to Young Tea Enthusiasts

Mr. Penguin is more than just a tea packaging design; it is a symbol of warmth and companionship. Xianfeng Wu explains, "Penguins give people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of the penguin, customers will have a more intimate feeling when they buy, forming a symbolic communication and making the brand more prominent when the products are on the shelves."

What sets Mr. Penguin apart from other tea packaging designs is its innovative approach. The design breaks away from traditional forms and embraces a playful and modern aesthetic. The tea packaging is shaped like a penguin, creating a visually appealing and warm display. The use of vitreous material allows customers to catch a glimpse of the spheroidal orange puer tea inside the tank, adding an element of surprise and delight.

Furthermore, the Mr. Penguin tea packaging design incorporates a soft wooden cover and a scarf, giving it a fashionable and leisurely touch. The combination of materials and textures adds to the overall appeal of the design, making it a standout choice for young tea enthusiasts.

Functionality is also a key aspect of the Mr. Penguin design. When the cover is turned over, customers are greeted with a handsome penguin figure. The empty tank can be repurposed as a storage container or a vase, seamlessly integrating into customers' daily lives. This multi-functional aspect adds value to the design and promotes sustainability.

The Mr. Penguin tea packaging design measures 106mm x 106mm x 240mm, providing ample space for tea storage while remaining compact and convenient.

Creating the Mr. Penguin tea packaging design was not without its challenges. Xianfeng Wu and his team faced obstacles during the proofing and production process, as the design involved the combination of various materials, most of which were assembled by hand. However, through close communication with manufacturers, the final product was presented perfectly, receiving positive feedback from the market.

The Mr. Penguin tea packaging design was created in February 2019 and completed in Shenzhen in January 2020. It was exhibited at the Shenzhen Convention and Exhibition Center in December 2020, garnering attention for its unique and innovative approach.

This exceptional design has been recognized with the prestigious Bronze A' Design Award in the Packaging Design category in 2021. The award acknowledges Mr. Penguin's outstanding creativity, resourcefulness, and incorporation of best practices in art, science, design, and technology. It is a testament to the design's ability to improve the quality of life and make the world a better place.

With its warm and symbolic appeal, the Mr. Penguin tea packaging design is a testament to Xianfeng Wu's creativity and innovation. By breaking away from tradition and embracing a modern aesthetic, Mr. Penguin caters to young tea enthusiasts and adds a touch of charm to the tea-drinking experience.